Polestar

The Polestar series of electric cars is a Scandinavian piece of art. While websites these days are more or less similar, I wanted to experiment and create a user experience design and visuals using CGI with Unreal Engine power, especially for online car configurator.

Role:

Art Direction, Conceptual UX/UI design, Unreal Engine car configurator. CGI.

Silver Polestar 3 SUV parked indoors with dark background, promotional text overlay reading 'Introducing Polestar 3 SUV. Your Electric Journey Starts Today.'
Smartphone displaying a website about the Polestar 2 car with the headline 'Performance for the post-gasoline era,' along with options to explore or view available cars. The image of a white Polestar 2 is visible on the screen.
Close-up of a modern car with sleek design and LED taillights, displayed on a website with navigation options and promotional text.
Website homepage for Polestar, a car brand, featuring sections titled more than a vehicle, see for yourself, and careers at Polestar, with images of a woman and man in different settings.
A sleek white electric car parked outdoors in front of a modern building with dark vertical panels, with an overlay of racing performance statistics on the screen, including 4.1 seconds acceleration from 0-60 mph and 455 horsepower. There are navigation buttons on the sides.
A winding coastal road along cliffs with a car driving on it near the ocean at sunset.
Website homepage for Polestar featuring images of the Polestar 4 electric vehicle, showcasing its exterior design, features, and lifestyle imagery.
A webpage about the Polestar 4 electric vehicle, featuring images of the car's front view, interior, dashboard, and a solar system exploration segment.
A series of five smartphone screens with sleek, dark-themed car promotional content and app interface featuring a futuristic vehicle, text about sustainability, and lifestyle imagery, set against a vibrant, gradient pink to orange background.